Kiruna Wagon has introduced a new graphic profile.
The graphic profile is inspired by the iron ore’s path through history and its significance in the present. The core elements of the new logotype are two stylised iron ore wagons. One wagon is blue, representing the subarctic light of our local region, the other wagon is brown, representing the wagon’s protecting coat of oxide.
Both the railroad and the iron mine carry a strong symbolic and historic value in Kiruna and northern Sweden. A core ambition of Kiruna Wagon is to support economic and environmental sustainability by using the most advanced technology for iron ore transport and by being a reliable partner for leading companies in the mining and processing industries, and an attractive workplace in the region.
